top ahrefs competitors revealed

Best Alternatives to Ahrefs

When it comes to navigating the vast landscape of SEO tools, finding the best alternative to Ahrefs can feel like searching for a needle in a haystack. But fear not, for there are shining gems waiting to be discovered.

Picture yourself as a treasure hunter, unearthing hidden troves of digital insights that rival the power of Ahrefs. In this discussion, we will unveil a multitude of options that can satisfy your SEO cravings, each with its own unique set of features and capabilities.

So, if you're ready to embark on this journey of discovery, let's dive into the world of alternative SEO tools and uncover the perfect match for your needs.

Key Takeaways

  • SEMrush is a highly popular and feature-rich SEO tool that offers a comprehensive suite of tools for website optimization and improving search engine rankings.
  • Ubersuggest is a highly regarded free SEO tool that provides similar features to Ahrefs and recently introduced a paid plan with additional features.
  • Monitor Backlinks is a useful tool for monitoring backlinks and keywords, relying on data from Majestic and Moz, and offering features like Google Analytics integration and Content Explorer.
  • Mangools offers five separate tools for keyword research, SERP analysis, backlink analysis, rank tracking, and website profiling, known for its user-friendly interface and affordable options for budget constraints.


SEMrush is a popular and feature-rich SEO tool that offers a wide range of functionalities, making it a viable alternative to Ahrefs. With SEMrush, you can perform essential SEO tasks such as keyword research, competitor analysis, backlink analysis, content marketing, site audit, keyword tracking, rank tracking, and keyword difficulty analysis.

SEMrush provides a comprehensive suite of tools that can help you optimize your website and improve your search engine rankings. It offers a user-friendly interface and provides valuable data for your SEO campaigns.

One area where SEMrush stands out is its ability to track keyword rankings. You can easily monitor your website's performance in search engine results and make necessary adjustments to improve your rankings.

Additionally, SEMrush offers a range of extra tools for social media marketing and PPC campaigns, allowing you to expand your online presence beyond just SEO.

However, it's worth noting that while SEMrush is a great tool for SEO, it may not match Ahrefs in terms of keyword research and data quality. Ahrefs is known for its extensive database and accurate keyword analysis, making it a preferred choice for many SEO professionals.


Ubersuggest is a highly regarded free SEO tool that offers a range of features for keyword research, topic research, backlink analysis, and SEO audit reports. It is a suitable option for beginners in SEO who are looking for a comprehensive SEO software suite without the high price tag. Ubersuggest recently introduced a paid plan with additional features, making it even more appealing for users who want to take their SEO efforts to the next level.

Here is a comparison table showcasing the key features of Ubersuggest and Ahrefs:

Feature Ubersuggest Ahrefs
Keyword research Yes Yes
Backlink checker Yes Yes
SEO audit Yes Yes
Topic research Yes Yes
Search engine rankings Yes Yes

As you can see, Ubersuggest offers similar features to Ahrefs, making it one of the best alternatives in the market. With Ubersuggest, you can conduct keyword analysis, track search engine rankings, analyze backlinks, and perform SEO audits to improve your organic search visibility. It provides a user-friendly interface and valuable insights to help you optimize your website and boost your online presence. Overall, Ubersuggest offers a solid set of tools for keyword research and SEO analysis, making it a great alternative to Ahrefs.

Monitor Backlinks

tracking website backlinks accurately

To continue exploring alternatives to Ahrefs, let's now turn our attention to Monitor Backlinks. While it may not be as strong of a tool as Ahrefs, Monitor Backlinks can still be useful for monitoring backlinks and keywords. It claims to be the best monitoring tool for backlinks and keywords, relying on data from Majestic and Moz. However, it lacks the uniqueness and comprehensive features of Ahrefs.

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Monitor Backlinks offers a free trial for users to explore its limited features. It can be a good option for Moz Pro users who are already familiar with Moz's data. The tool allows users to track their backlinks, monitor keyword position tracking, and conduct SEO research. It also provides site auditing features to identify broken links and other technical SEO issues.

In terms of user interface, Monitor Backlinks may not be as intuitive as Ahrefs or SEMrush. However, it does offer features like Google Analytics integration and Content Explorer to help users identify opportunities and track organic traffic.

Monitor Backlinks offers four paid plans, starting from $25 per month. While it may not be the best alternative to Ahrefs, it can still be a valuable tool for those looking for a more budget-friendly option.


Mangools offers a versatile SEO suite consisting of five separate tools for keyword research, SERP analysis, backlink analysis, rank tracking, and website profiling.

Here is why Mangools can be a viable alternative to Ahrefs:

  1. User-friendly interface: Mangools' tools are known for their simplicity and ease of use, making them suitable for beginners and small-scale research. The visually appealing and straightforward interface provides a seamless experience for users.
  2. Good reputation for data quality: Despite being a more affordable option, Mangools maintains a good reputation for data quality. The tools provide accurate and reliable information for SEO analysis, ensuring that you make informed decisions based on reliable data.
  3. Budget-friendly option: Mangools offers a competitive edge with its affordability. At $35/month, KWFinder, a part of the Mangools suite, provides good value for beginner affiliates. While it may lack some advanced features compared to Ahrefs, Mangools is a decent alternative for those with budget constraints.

Moz Pro

seo analytics and insights

When considering alternatives to Ahrefs, Moz Pro emerges as a comprehensive SEO tool suite that offers a range of features. While it may not be as advanced as Ahrefs, Moz Pro can still be a viable option for your SEO strategies. One of its notable features is the Keyword Explorer, which has been recently improved to enhance keyword research capabilities. However, it is worth noting that Moz Pro's backlink checking capabilities are comparable to other tools, but its features have not kept up with the competition.

In terms of pricing, Moz Pro may not offer the same value as Ahrefs or SEMrush. Users may find that they can get more advanced features and better pricing with these competitors. Therefore, if you are looking for cutting-edge features, Moz Pro may not be your best choice.

To provide a clearer comparison, here is a table showcasing the features of Moz Pro:

Features Moz Pro
Keyword Research Enhanced Keyword Explorer
Backlink Checking Comparable to competitors
Pricing Not as competitive as Ahrefs or SEMrush

While Moz Pro does offer a range of SEO tools and features, its pricing and lack of advanced features may make it less appealing compared to its competitors.


Majestic stands out as a specialized tool that focuses solely on providing in-depth backlink reports for users seeking comprehensive insights into their backlink profiles. While it may not offer the extensive range of features found in all-in-one SEO tools like Ahrefs, Majestic excels in its core function of backlink analysis.

Here are three standout features of Majestic:

  1. Comprehensive Backlink Data: Majestic offers solid and detailed backlink data, making it a top choice for users who want to delve deep into their backlink profiles. With its extensive database, Majestic provides valuable information on backlinks that can help you better understand your competitors' strategies and identify opportunities to improve your own.
  2. Reliable and Long-Lasting: Despite being considered dated compared to some of the more popular SEO tools, Majestic has stood the test of time and is still regarded as one of the top choices for backlink analysis. Its reliability and longevity in the industry speak to the trust users have in its capabilities.
  3. On Par with Competitors: When compared to other leading backlink checker tools, Majestic consistently performs well, solidifying its position as a reliable choice for backlink analysis. It provides accurate data and insights that can aid in your marketing analysis and link building efforts.
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While Majestic may not offer the bells and whistles of all-in-one SEO tools, it remains a go-to option for marketers and SEO professionals who prioritize comprehensive backlink analysis.


content analysis and social media

If you're looking for a tool to analyze content, BuzzSumo is a great option.

With its Content Analysis feature, you can easily identify popular and trending content across various platforms.

Additionally, BuzzSumo's Social Insights provide valuable metrics on social media engagement, helping you optimize your content for better performance.

Lastly, its Influencer Discovery feature allows you to identify key influencers in your industry and amplify your content reach.

BuzzSumo's Content Analysis

BuzzSumo's Content Analysis (BuzzSumo) offers a comprehensive solution for analyzing top-performing content, identifying trending topics, and gaining insights into competitors' strategies. With BuzzSumo's content analysis, you can conduct in-depth marketing analysis to understand what content is resonating with your target audience.

Here are three key features of BuzzSumo's Content Analysis:

  1. Identify top-performing content: BuzzSumo allows you to analyze the social shares and engagement metrics of various content pieces, helping you understand what content is performing well and resonating with your audience.
  2. Gain insights into competitors' strategies: By analyzing your competitors' content strategies, you can identify gaps and opportunities for your own content creation and distribution efforts.
  3. Inform content creation and distribution strategies: With data-driven insights from BuzzSumo's content analysis, you can optimize your keyword research, SEO, and content creation efforts to improve your search engine results page (SERP) rankings and enhance the user experience.

BuzzSumo's Social Insights

BuzzSumo's Social Insights is a powerful keyword research tool and alternative to Ahrefs, providing essential SEO data for your content. It helps you analyze the effectiveness of your marketing strategy by tracking engagement metrics like likes, shares, and comments for specific content pieces. With this information, you can identify trending topics and popular content in your industry, allowing you to create targeted and engaging content that resonates with your audience.

BuzzSumo's Influencer Discovery

After exploring BuzzSumo's Social Insights, it's time to shift our focus to BuzzSumo's Influencer Discovery, a powerful tool for identifying key influencers in your industry or niche. Here's what you need to know about this tool:

  1. Identify top influencers:

BuzzSumo's Influencer Discovery helps you find the most influential voices in your field based on content performance and engagement. This information can be invaluable for your marketing analysis and keyword research.

  1. Audience insights:

Gain insights into the demographics of an influencer's audience and their engagement metrics. This data can help you understand your target audience better and tailor your content accordingly.

  1. Build relationships:

With BuzzSumo's Influencer Discovery, you can easily connect and build relationships with influencers for content collaboration and promotion. This can greatly boost your SEO and content marketing efforts.

BuzzSumo's Influencer Discovery offers a comprehensive view of influencer impact and reach across various social media platforms. With its user-friendly interface and affordable pricing, it's a great alternative to Ahrefs for your influencer search needs.


seo tool for keyword research

Serpstat offers a range of features for keyword research, site audit, backlink analysis, and rank tracking. This makes it a viable alternative to Ahrefs. Its pricing structure is comparable, making it a feasible option for SEO professionals.

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With a user-friendly interface and comprehensive data and tools, Serpstat facilitates effective SEO optimization within an integrated platform.

Serpstat Features

With comprehensive keyword research, site analysis, and backlink analysis tools, Serpstat offers a range of features to optimize your website's SEO performance. Here are the key features that make Serpstat a top alternative to Ahrefs:

  1. Site Audit: Serpstat provides an easy-to-use Site Audit feature that allows you to perform a thorough analysis of your website for technical SEO issues. This helps you identify and fix any problems that could be affecting your search engine rankings.
  2. SERP Analysis: Serpstat offers advanced features for analyzing search engine results pages (SERPs). You can track keyword rankings, analyze featured snippets, and gather valuable insights to improve your SEO and content strategies.
  3. Competitor Analysis: Serpstat's competitor analysis tools allow you to benchmark your website against your competitors. You can analyze their keywords, backlinks, and overall marketing strategies to gain a competitive edge.

With its wide range of powerful features focused on SEO, Serpstat is the closest tool to Ahrefs and is widely regarded as one of the best SEO tools available.

Serpstat Pricing

You have several pricing options to choose from when considering Serpstat for your SEO needs. Serpstat offers a range of plans to cater to different requirements and budgets. Whether you need basic keyword research or advanced marketing analysis, Serpstat has a plan that suits you.

The Lite plan, priced at $69 per month when billed annually, is perfect for those looking for something easy to use and affordable. It provides access to keyword data and includes essential features for optimizing your website.

If you require more advanced features and customization options, the Enterprise plan is available upon request.

With Serpstat's pricing options, you can find the best SEO plan that meets your needs and budget.

Frequently Asked Questions

Is There a Free Version of Ahrefs?

No, there isn't a free version of Ahrefs. However, they do offer a 7-day trial for $7. This trial allows you to test their full suite of tools and determine if it meets your SEO needs.

Is Ahrefs or Semrush More Accurate?

Ahrefs is more accurate than Semrush in keyword data. It provides comprehensive insights and a better interface for keyword research, backlink analysis, competitor analysis, rank tracking, content optimization, site audit, social media analytics, link building strategies, local SEO optimization, and SEO reporting and analytics.

Is Ahrefs a Good SEO Tool?

Yes, Ahrefs is a good SEO tool. It provides valuable insights and data for content creation and SEO efforts. However, consider the pros and cons, maximize its use in your strategy, and compare it with other SEO tools to find the right fit for you.

What Is the Difference Between Ahrefs and Moz?

The difference between Ahrefs and Moz lies in their key features and pricing. Ahrefs offers comprehensive SEO analysis, while Moz focuses more on keyword research. Ahrefs is better for backlink analysis, while Moz excels in competitor analysis and on-page optimization.


In conclusion, when searching for alternatives to Ahrefs, it's important to consider your specific needs and preferences.

SEMrush and Ubersuggest are popular alternatives that offer a wide range of features for keyword research and analytics.

Monitor Backlinks focuses primarily on backlink and keyword monitoring.

Mangools, Moz Pro, Majestic, and BuzzSumo are also worth considering, each with their own strengths and limitations.

Remember, 'knowledge is power' when it comes to choosing the best alternative to Ahrefs for your SEO needs.

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